TikTok is introducing a updated setting that enables them to lessen the quantity of AI-made media appearing in their timelines. This move comes as the platform disclosed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a widespread release. This shift comes amid a surge in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising channels on a popular video site exclusively feature content made by AI. A considerable share of this content is considered low-quality AI content, a label for poor-quality, mass-produced content that is frequently illogical or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, from computer-generated images to educational videos, and we want to offer the community the option to see more or less of that, based on their own likes,” said a company executive.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its network labeled as artificially created. Overall, in excess of 100 m videos are added to the app each day, making AI-generated material a minor portion of its complete catalog.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI content they view by opening the topic control option in the app and selecting “AI-generated content”. Other topics that can already be controlled under the tool cover politics, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige users to tag “realistic” AI-made content, and it forbids malicious deepfakes of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
Additionally, the platform will henceforth apply an “AI-made” tag to content produced via its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This step is intended to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The platform is additionally introducing a $2m awareness program for professionals and institutions to develop educational content about using AI responsibly. This initiative will benefit educational bodies specializing in educating computer science.
Content Safety Approach
The video-sharing app has defended its moderation strategy, during discussion over proposals to make redundant numerous review team members in the United Kingdom. The company is planning to reduce hundreds of positions in its user protection division in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it gets reviewed by humans. TikTok announced a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is making a difference process content quickly.”
